Pixar
In 1986, Steve Jobs bought the animation film studio, Pixar, for $10 million. He was drawn to the software the studio used which could render 3-Dimensional images. During one meeting, Steve advised that John Lasseter, the head of the animation department, create a short animated film to showcase the computer's abilities in a competition. Since the software Pixar used for animation was only available for Pixar Image Computers, Jobs was hoping to publicize the greatness of the computer so artists would buy it.
Lasseter produced an animation, Luxo Jr., of two Luxo lamps playing with ball. When it was shown at SIGGRAPH, the largest convention for the computer graphics industry, it received the award for best film. Although this animation amazed the industry, there no companies rushing to buy the Pixar computer.
Pixar was running out of money when Lasseter created a short film called Tin Toy, in which a baby scares its toy. Tin Toy won and Academy Award for best animated short in 1988- the first computer-animated film to win an Academy Award.
Tin Toy's success attracted the attention of Walt Disney Studios. Disney asked Lasseter to make a movie about toys for them. This movie was named Toy Story, the first movie ever to be made using CGI (computer-generated imagery). After its release in November of 1995, Toy Story sold $361 million in ticket sales worldwide.
A week after the movie's release, Pixar's stock became public. The price rose $17 per share in the first day. Steve's own was worth $1.2 billion.
Lasseter produced an animation, Luxo Jr., of two Luxo lamps playing with ball. When it was shown at SIGGRAPH, the largest convention for the computer graphics industry, it received the award for best film. Although this animation amazed the industry, there no companies rushing to buy the Pixar computer.
Pixar was running out of money when Lasseter created a short film called Tin Toy, in which a baby scares its toy. Tin Toy won and Academy Award for best animated short in 1988- the first computer-animated film to win an Academy Award.
Tin Toy's success attracted the attention of Walt Disney Studios. Disney asked Lasseter to make a movie about toys for them. This movie was named Toy Story, the first movie ever to be made using CGI (computer-generated imagery). After its release in November of 1995, Toy Story sold $361 million in ticket sales worldwide.
A week after the movie's release, Pixar's stock became public. The price rose $17 per share in the first day. Steve's own was worth $1.2 billion.